Restaurant Marketing: Grow Your Email Database

Email marketing still works and a great way to generate leads for restaurants. According to a study, at 33% less cost compared to other lead generating techniques, emails produce 50% more sales for a business. Actually, email marketing is the … Read More

Email Marketing: Track Engagement Rates, Not Just Open Rates

Email marketing is one of the best ways to get more quality leads. For getting quality leads from your email marketing campaign, you should create relevant content for your email. You should not waste your time on creating email contents … Read More

Experiment with Your Subject Lines

If you need more and better leads from your email marketing, you have to discover where to emphasis your email marketing efforts to see the utmost accomplishment. You have to perform experiments with your email subject line. Email subject lines … Read More

The long and short of subject lines

If you are doing email marketing for your business, you need to focus on writing email subject lines because people judge your emails by subject lines. A perfect subject line can get your email content opened, read and clicked. Length … Read More

Embrace the mobile era – and win

Nowadays, more and more people are using mobile devices for checking your email campaigns. If you want to increase your email open, clicks and revenue for your business, optimizing your email campaigns for mobile is a must. All email marketers … Read More