If you are doing email marketing for your business, you need to focus on writing email subject lines because people judge your emails by subject lines. A perfect subject line can get your email content opened, read and clicked.
Length is a very important factor for writing a winning email subject line. Try to keep it short and sweet. According to a report of Adestra, subject lines less than 10 characters long have an open rate of 58%.
A short email subject line will help you to peak your audience’s interest quickly as you don’t have much time to do so. Thus, you will see your engagement go up.