Email marketing is one of the best ways to get more quality leads. For getting quality leads from your email marketing campaign, you should create relevant content for your email. You should not waste your time on creating email contents which are not working for your business.
It is important to figure out that how long your email recipient are spending with your emails. Are your email recipient actually reading your email? If people are just opening your email then they are deleting your email immediately and your email engagement rate will be not more than 2 seconds. According to a study, at least 6 seconds are needed to create an impression of only one part of your email. Read rate is considered when your emails are open for 8 seconds or more times.
One should know the effectiveness of his email content and add more value to his messaging.