Nowadays, more and more people are using mobile devices for checking your email campaigns. If you want to increase your email open, clicks and revenue for your business, optimizing your email campaigns for mobile is a must.
All email marketers should now consider mobile devices as a key marketing channel which is more significant than others (e.g. Desktop). According to Litmus “Email Analytics”, Desktop represents 19% of all email opens, web-mail 26% and mobile 55%.
So make sure to optimize your campaigns for mobile devices, as it could drive significant results for your business.