Instagram is now important for any kinds of brand. But only opening an account on Instagram will not do any good for your business. If you want to get most of Instagram, you have to create inspiring and engaging content for your audience.
To be active in Instagram you need to determine the frequency of your posting. You need to create a content calendar for your Instagram marketing. By setting up content calendar, you have the flexibility to take advantage of opportunities to post spontaneously your company culture or events for your targeted audiences. According to Forrester, most of the top brands post about 4.9 times per week on Instagram, a rise of more than 50% over 2015.
Be active on Instagram and maintain a content calendar for your Instagram marketing to grow your business on Instagram.