Building a website for your business can be daunting, but the main thing is to make it usable for your visitors. There are many factors involved in defining the success of your website, but the most important element is the perfect website navigation.
You should remember that if your visitors can’t find what they are looking for in less than 3 clicks, most of them will leave instantly. According to the KoMarketing, after reaching a company’s business website via a referral site, 50% of the visitors will use the navigation menu to familiarize themselves.
Make your website simple but usable for your visitors because your website isn’t created for you, but to solve the user’s needs. All the great websites keep it simple and usable.