When it comes to using social media network to drive big traffic to your business website, Pinterest is one of the best social media networks out there for your business. To drive traffic to your business, you need to follow some Pinterest strategies which will make your content easier to find on and off Pinterest.
Besides creating descriptions for your boards, you should write engaging and proper descriptions for all of your pins. Pin descriptions will help users to understand the background of the photo being pinned. It will help to bring consumer engagement with your Pins in the form of comments, likes and re-pins.
Social media scientist Dan Zarrella recommends that Pins which have descriptions of about 200 characters are the best repinnable. To optimize your pin description, you should also use keywords and less number of hashtags. Creating descriptions of your pin need the most planned intelligent and consideration, but they are really worth the work!